Privacy Policy

At Via 313, we are committed to protecting the privacy and personal information of every individual who interacts with our website, services, and business operations. This Privacy Policy explains in detail how we collect, use, disclose, and safeguard your personal information when you visit our website at via313pizzeria.rest, place an order, sign up for our loyalty programs, or otherwise interact with us. Please read this document carefully. By using our website or services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

Via 313 is a food service business operating in the United States. As such, this Privacy Policy is governed by applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act) as it relates to unfair or deceptive practices in commerce. Where applicable, we also comply with state-specific privacy laws in the states in which we operate.

1. Who We Are

Via 313 is a pizzeria and food service company dedicated to delivering high-quality, Detroit-style pizza and related food products to our customers. Our business operations include dine-in restaurant services, online ordering, delivery partnerships, catering, and various digital engagement channels including our website and social media platforms.

• Business Name: Via 313
• Website: via313pizzeria.rest
• Email: [email protected]

For all privacy-related inquiries, questions, or requests, please contact us using the details listed above or via the dedicated section at the end of this policy.

2. Scope of This Privacy Policy

This Privacy Policy applies to:

• All visitors to our website at via313pizzeria.rest
• Customers who place orders through our website, third-party delivery platforms, or in-store
• Individuals who sign up for our email newsletters, loyalty programs, or promotional communications
• Individuals who contact us for support, inquiries, catering requests, or feedback
• Job applicants who submit applications through our website or affiliated platforms
• Business partners, vendors, and contractors who provide services to Via 313

This Privacy Policy does not apply to third-party websites, services, or platforms that may be linked from our website. We encourage you to review the privacy policies of any third-party platforms you visit.

3. Information We Collect

We collect several types of information to provide, improve, and personalize our services. The categories of personal information we collect include the following:

3.1 Personal Identification Information

When you create an account, place an order, or contact us directly, we may collect the following personal identification details:

• Full name
• Email address
• Phone number
• Mailing or delivery address
• Date of birth (when required for age verification or promotional purposes)
• Username and password (for registered accounts)

3.2 Order and Transaction Information

When you place an order or make a purchase through our platform, we collect:

• Order history and details (items ordered, quantities, customizations)
• Payment information (processed securely through third-party payment processors; we do not store full credit card numbers)
• Billing address
• Delivery preferences and special instructions
• Loyalty program points and redemption history

3.3 Usage and Behavioral Data

We automatically collect certain information when you visit or interact with our website. This includes:

• Pages visited and time spent on each page
• Links clicked and features used
• Search queries entered on our website
• Referring website or source
• Browsing session duration and frequency of visits
• Shopping cart activity and abandoned cart data

3.4 Device and Technical Information

We collect technical information related to the device and connection you use to access our website:

• IP address
• Browser type and version
• Operating system and device type (desktop, mobile, tablet)
• Screen resolution
• Internet service provider (ISP)
• Language preferences
• Unique device identifiers

3.5 Location Data

With your consent, or as necessary to fulfill delivery services, we may collect:

• General geographic location (city, state, ZIP code) based on IP address
• Precise location data from your mobile device (only when you grant permission)
• Delivery address coordinates for route optimization purposes

3.6 Communications and Feedback

When you contact us directly, submit reviews, or respond to surveys, we may collect:

• The content of your messages, emails, or live chat conversations
• Customer service interaction records
• Survey responses and feedback submissions
• Reviews and ratings submitted through our website or partner platforms

3.7 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website. For a detailed explanation of how we use cookies, please refer to Section 9 of this Privacy Policy.

3.8 Information Collected from Third Parties

We may receive personal information about you from third-party sources, including:

• Third-party delivery platforms (such as DoorDash, Uber Eats, or Grubhub) when you place orders through those services
• Social media platforms when you interact with our pages or log in using social media credentials
• Marketing and advertising partners
• Analytics providers
• Fraud prevention and identity verification services

4. How We Use Your Information

Via 313 uses the personal information we collect for the following purposes:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, whether placed online or in-store
• Coordinating delivery services and communicating estimated delivery times
• Managing your account and loyalty program membership
• Processing payments and sending transaction confirmations
• Responding to customer service inquiries and resolving complaints
• Facilitating catering services and special event orders

4.2 Marketing and Promotional Communications

• Sending you newsletters, special offers, and promotional materials via email or SMS (with your consent where required by law)
• Personalizing promotional content based on your order history and preferences
• Administering contests, sweepstakes, and loyalty rewards programs
• Retargeting advertising on third-party platforms based on your website interactions

4.3 Website and Service Improvement

• Analyzing website traffic and user behavior to improve functionality and user experience
• Conducting A/B testing and performance evaluations
• Developing new menu items, features, and services based on customer feedback and usage patterns
• Troubleshooting technical issues and maintaining website security

4.4 Legal and Compliance Purposes

• Complying with applicable laws, regulations, and legal obligations
• Responding to lawful requests from government authorities and law enforcement agencies
• Enforcing our Terms of Service and other agreements
• Preventing, detecting, and investigating fraud, unauthorized transactions, and other illegal activities
• Protecting the rights, property, and safety of Via 313, our customers, and the public

4.5 Business Operations

• Managing vendor and partner relationships
• Conducting internal audits and business analytics
• Planning business expansions, menu updates, and operational improvements
• Processing job applications and managing employment records

5. Legal Basis for Processing

Under applicable United States privacy laws, including the CCPA/CPRA, we process your personal information on the following bases:

• Performance of a Contract: Processing necessary to fulfill your orders, manage your account, and deliver our services.
• Legitimate Business Interests: Processing for fraud prevention, security, analytics, and business improvement, balanced against your privacy rights.
• Consent: Processing for marketing communications and non-essential cookies, where your explicit consent is required.
• Legal Obligation: Processing required to comply with applicable law, court orders, or regulatory requirements.

6. Sharing Your Information with Third Parties

Via 313 does not sell your personal information to third parties for monetary compensation. However, we may share your information in the following circumstances:

6.1 Service Providers and Business Partners

We work with carefully selected third-party service providers who assist us in operating our business. These providers may access your personal information only to the extent necessary to perform their services on our behalf and are contractually required to maintain the confidentiality and security of your information. Service providers include:

• Payment processors (e.g., Stripe, Square) for secure transaction handling
• Delivery logistics platforms (e.g., DoorDash Drive, Uber Eats) for order fulfillment
• Email and SMS marketing platforms for sending communications
• Analytics providers (e.g., Google Analytics) for website performance analysis
• Customer relationship management (CRM) platforms
• Cloud hosting and data storage providers
• Fraud detection and cybersecurity services
• Point-of-sale (POS) system providers

6.2 Legal Requirements and Law Enforcement

We may disclose your personal information to government authorities, law enforcement agencies, or other third parties when we believe in good faith that disclosure is necessary to:

• Comply with a legal obligation, subpoena, court order, or governmental investigation
• Protect and defend the rights or property of Via 313
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of users or the public

6.3 Business Transfers

In the event of a merger, acquisition, restructuring, sale of assets, or bankruptcy, your personal information may be transferred as part of the transaction. We will notify you via email or a prominent notice on our website if such a transfer occurs and will inform you of any changes to this Privacy Policy that may result.

6.4 Advertising and Analytics Partners

We may share non-personally identifiable or aggregated data with advertising networks and analytics companies to improve targeting and measure the effectiveness of our marketing campaigns. Under the CCPA/CPRA, sharing data with advertising partners for cross-context behavioral advertising may be considered a "sale" or "sharing" of personal information. California residents have the right to opt out of such sharing (see Section 8).

6.5 With Your Consent

We may share your personal information with additional third parties when we have obtained your explicit consent to do so.

7. Data Security

Via 313 takes the security of your personal information seriously. We implement a comprehensive set of technical, administrative, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. Our security measures include:

7.1 Technical Safeguards

• Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption for all data transmitted between your browser and our website
• Encryption of sensitive data stored in our databases
• Firewalls and intrusion detection systems to monitor for suspicious activity
• Regular vulnerability assessments and penetration testing
• Multi-factor authentication for administrative access to our systems
• Tokenization of payment card data through PCI-DSS compliant payment processors

7.2 Administrative Safeguards

• Role-based access controls limiting employee access to personal information on a need-to-know basis
• Regular employee training on data privacy and security best practices
• Data processing agreements with all third-party service providers
• Formal data breach response and notification procedures

7.3 Physical Safeguards

• Secured facilities and restricted access to server infrastructure
• Secure disposal of physical records containing personal information

Important Notice: While we employ robust security measures, no method of data transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information. In the event of a data breach that affects your personal information, we will notify you in accordance with applicable state data breach notification laws.

8. Your Privacy Rights

Depending on your state of residence, you may have various rights regarding your personal information. Via 313 respects and honors these rights as required by law.

8.1 Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

8.2 Rights Available to All US Residents

Regardless of your state of residence, Via 313 extends the following privacy rights to all users where practicable:

• Right to Access: Request a summary of the personal information we hold about you.
• Right to Correction: Request correction of inaccurate or outdated information.
• Right to Deletion: Request deletion of your personal information, subject to legal and operational limitations.
• Right to Opt-Out of Marketing: Unsubscribe from email marketing at any time by clicking "unsubscribe" in any promotional email or contacting us directly.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

8.3 How to Exercise Your Rights

To exercise any of the rights described above, please contact us by:

• Email: [email protected]
• Website: via313pizzeria.rest

We will verify your identity before processing your request to ensure we are responding to the correct individual. We will respond to verifiable consumer requests within 45 days of receipt, with a possible extension of an additional 45 days when reasonably necessary, as permitted under the CCPA/CPRA. We will not charge a fee for processing your request unless your request is excessive, repetitive, or manifestly unfounded.

9. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertising. This section provides a summary of our cookie practices.

9.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences, recognize you on return visits, and gather analytical data about how the site is used.

9.2 Types of Cookies We Use

9.3 Managing Your Cookie Preferences

You can manage your cookie preferences through your browser settings or through our cookie consent banner when you first visit our website. Please note that disabling certain cookies may impact the functionality of our website and your overall experience.

To opt out of Google Analytics tracking specifically, you may use the Google Analytics Opt-out Browser Add-on.

10. Data Retention

Via 313 retains personal information only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable law. Our general retention guidelines are as follows:

Once personal information is no longer required, we securely delete, anonymize, or aggregate it so that it can no longer be associated with any individual.

11. Children's Privacy

Via 313's website and online services are intended for individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from individuals under the age of 18.

In accordance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete such information from our records.

If you are a parent or guardian and believe that your child has provided personal information to us, please contact us immediately at [email protected] so that we can take appropriate action.

Individuals between the ages of 13 and 17 should use our website only with the involvement and consent of a parent or legal guardian. By using our website, you represent and warrant that you are at least 18 years of age.

12. International Data Transfers

Via 313 is based in the United States, and all personal information collected through our website is primarily processed and stored in the United States. If you access our website from outside the United States, please be aware that your information may be transferred to, processed, and stored in the United States or other countries where our service providers operate.

The data protection laws in the United States and other countries where we or our service providers operate may differ from those in your country of residence. By using our website and services from outside the United States, you acknowledge and consent to the transfer of your personal information to the United States and other applicable jurisdictions.

Where we transfer personal data across borders, we take steps to ensure appropriate safeguards are in place, including contractual protections with our service providers, to protect your personal information in accordance with applicable law.

13. Third-Party Links and Integrations

Our website may contain links to third-party websites, social media platforms, and online ordering platforms that are not owned or controlled by Via 313. We may also integrate third-party services such as social media login options, embedded maps, and payment gateways.

This Privacy Policy applies solely to information collected by Via 313. We are not responsible for the privacy practices, content, or security of any third-party platforms. We strongly encourage you to review the privacy policies of any third-party websites or services before providing your personal information to them.

14. Your Choices and Opt-Out Options

We want to give you meaningful control over your personal information. Here is a summary of the choices available to you:

• Email Marketing: You can opt out of receiving promotional emails at any time by clicking the "unsubscribe" link at the bottom of any marketing email or by contacting us at [email protected]. Note that we may still send you transactional emails related to your orders and account.
• SMS Marketing: If you have opted into SMS marketing, you may opt out by replying "STOP" to any marketing text message we send.
• Cookies: You can control cookie settings through your browser preferences or our cookie consent tool on our website.
• Do Not Track (DNT): Some browsers support a "Do Not Track" feature. Our website does not currently respond to DNT signals, but we honor opt-out requests submitted directly to us.
• Targeted Advertising (California Residents): California residents may opt out of the sharing of their personal information for cross-context behavioral advertising by contacting us at [email protected].
• Location Tracking: You can disable location services for our website through your browser or device settings.

15. California "Shine the Light" Law

California Civil Code Section 1798.83, known as the "Shine the Light" law, permits California residents to request information about personal information we have shared with third parties for their direct marketing purposes during the preceding calendar year. If you are a California resident and wish to make such a request, please contact us at [email protected] with the subject line "Shine the Light Request."

16. Nevada Privacy Rights

Nevada law (Nevada Revised Statutes Chapter 603A) allows Nevada residents to opt out of the sale of their personal information. Via 313 does not sell personal information as defined under Nevada law. However, if you are a Nevada resident and wish to submit an opt-out request, you may contact us at [email protected].

17. Filing a Privacy Complaint

If you have concerns about how Via 313 handles your personal information and are not satisfied with our response, you have the right to file a complaint with relevant authorities.

17.1 Federal Trade Commission (FTC)

If you believe Via 313 has engaged in unfair or deceptive practices in connection with your personal information, you may file a complaint with the Federal Trade Commission (FTC):

• Website: www.ftc.gov/complaint
• Phone: 1-877-382-4357
• Address: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

17.2 California Privacy Protection Agency (CPPA)

California residents may file complaints with the California Privacy Protection Agency (CPPA) or the California Attorney General's Office regarding violations of the CCPA/CPRA:

• California Privacy Protection Agency: cppa.ca.gov
• California Attorney General: oag.ca.gov

17.3 State Attorneys General

Residents of other states may contact their respective State Attorney General's office to report privacy concerns or violations. Most state attorneys general have consumer protection divisions that handle privacy-related complaints.

18. Changes to This Privacy Policy

Via 313 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, applicable law, or business operations. When we make significant changes, we will:

• Update the "Effective Date" and "Last Updated" date at the top of this page
• Post a prominent notice on our website homepage
• Send an email notification to registered users when required by law

Your continued use of our website or services following the posting of any changes to this Privacy Policy constitutes your acceptance of those changes. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

19. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team. We are committed to addressing your concerns promptly and transparently.

We aim to respond to all privacy-related inquiries within 10 business days. For requests exercising your legal rights under the CCPA/CPRA or other applicable laws, we will respond within 45 days as required by law.