Cookie Policy

Last Updated: June 24, 2026

1. Introduction

Welcome to Via 313 ("we," "us," or "our"). This Cookie Policy describes what cookies are, how we use them on our website located at via313pizzeria.rest, and the choices you have regarding their use. This policy should be read alongside our Privacy Policy and Terms of Service.

We are committed to being transparent about the technologies we use. As a food business serving customers across the United States, we comply with applicable privacy laws including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act regarding consumer protection and fair practices.

By accessing or using our website, you acknowledge that you have read and understood this Cookie Policy. If you do not agree to our use of cookies, you may adjust your browser settings or refrain from using our website, as described in Section 7 below.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to provide functionality, and to gather reporting information.

Cookies are set by the website you are visiting ("first-party cookies") or by third parties whose content appears on the website, such as advertising networks or analytics providers ("third-party cookies"). Cookies allow the website to recognize your device and remember certain information about your preferences or past actions.

2.1 How Do Cookies Work?

When you visit via313pizzeria.rest, our web server sends a cookie to your browser, which stores it on your device. The next time you visit our website, your browser sends that cookie back to our server. This process allows us to identify your device and remember your preferences, improving your overall experience.

Cookies can be classified based on their lifespan:

  • Session Cookies: These are temporary cookies that expire when you close your browser. They are used to maintain your session while you navigate through our website.
  • Persistent Cookies: These remain on your device for a set period (specified in the cookie) or until you manually delete them. They are used to remember your preferences and recognize you on return visits.

2.2 Similar Tracking Technologies

In addition to cookies, we may also use similar tracking technologies, including:

  • Web Beacons (Pixel Tags): Small invisible images embedded in web pages or emails that help us track user behavior and email open rates.
  • Local Storage: A form of web storage that allows websites to store data in a user's browser with no expiration date.
  • JavaScript Tags: Scripts embedded in our website that collect information about your device and browsing behavior.

3. Types of Cookies We Use

We use the following categories of cookies on via313pizzeria.rest:

3.1 Strictly Necessary (Essential) Cookies

These cookies are essential for the operation of our website and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms. Without these cookies, services you have requested, such as online ordering, cannot be provided. These cookies do not store any personally identifiable information.

3.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular, how visitors move around the site, and whether users encounter any errors. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. These cookies may remember your language preference, your location, or your preferred menu items. If you do not allow these cookies, some or all of these services may not function properly.

3.4 Advertising and Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. Under the CCPA/CPRA, sharing data with advertising partners may qualify as a "sale" or "sharing" of personal information, and California residents have the right to opt out.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on via313pizzeria.rest:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users within a 24-hour period. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rates, limiting the collection of data on high traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Stores and tracks conversions. Advertising 90 days
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 90 days
_fbc Facebook / Meta Contains the click identifier last used when the user clicked on a Facebook advertisement. Advertising 90 days
cookieconsent_status Via 313 (First-Party) Stores the user's cookie consent preferences to avoid showing the cookie consent banner repeatedly. Essential 1 year
session_id Via 313 (First-Party) Maintains your session state across page requests, enabling features like the online ordering cart and user authentication. Essential Session
cart_token Via 313 (First-Party) Stores your shopping cart contents so that items are not lost if you navigate away from the ordering page. Functional 7 days
lang_pref Via 313 (First-Party) Remembers your language preference for future visits to the website. Functional 1 year
location_pref Via 313 (First-Party) Remembers your preferred restaurant location so it can be pre-selected on your next visit. Functional 30 days
_ga_[ID] Google Analytics (GA4) Used by Google Analytics 4 to persist session state. Contains a randomly generated ID used to identify a unique user session. Analytics 2 years

5. Third-Party Cookies and Services

We use a number of third-party services on our website that may also set cookies on your device. These third-party providers have their own privacy and cookie policies, which we encourage you to review. We do not control these third-party cookies and are not responsible for them.

5.1 Google Analytics

We use Google Analytics to analyze how visitors use our website. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used prior to visiting. We use this information only to improve our website. Google Analytics collects only the IP address assigned to you on the date you visit, rather than your name or other identifying information. We do not combine the information collected through Google Analytics with personally identifiable information.

For more information about how Google uses data collected through its Analytics service, please visit: https://policies.google.com/privacy

5.2 Google Ads

We use Google Ads to promote Via 313 on Google's advertising network. The _gcl_au cookie is used to measure the effectiveness of our advertising campaigns by tracking conversions — actions users take after clicking on our ads.

5.3 Meta (Facebook) Pixel

We may use the Facebook Pixel to track visitor activity on our website and to measure the effectiveness of our Facebook advertising campaigns. This helps us deliver targeted advertisements to users who have shown interest in our products and services.

For more information about Facebook's data practices, please visit: https://www.facebook.com/policy.php

6. Legal Basis for Using Cookies (U.S. Law Context)

In the United States, there is no single overarching federal cookie law equivalent to the EU's ePrivacy Directive. However, our cookie practices are guided by the following:

  • Federal Trade Commission (FTC) Act: The FTC requires that businesses be transparent about their data collection practices. Our cookie policy fulfills this disclosure requirement.
  • California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): If you are a California resident, you have specific rights regarding your personal information, including the right to opt out of the "sale" or "sharing" of your personal data. Advertising cookies that share data with third-party ad networks may constitute "selling" or "sharing" under the CCPA/CPRA. You may exercise your opt-out rights as described in Section 7.
  • Children's Online Privacy Protection Act (COPPA): Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children through cookies or other means.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). There are several ways you can manage your cookie preferences:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, to alert you when cookies are being set, or to delete cookies that have already been set. Please note that if you choose to block or delete cookies, some features of our website may not function properly.

Here are links to instructions on managing cookies in the most popular browsers:

7.2 Opt-Out Tools for Specific Third Parties

You can also opt out of specific third-party tracking services using the following tools:

7.3 California Residents — CCPA/CPRA Opt-Out

If you are a California resident, you have the right to opt out of the sale or sharing of your personal information with third parties. To exercise this right in connection with our advertising cookies, please contact us using the information in Section 9, or use the opt-out tools provided above. We will process your request within 15 business days in accordance with the CCPA/CPRA.

8. Impact of Disabling Cookies

While you have the right to restrict or disable cookies, please be aware that doing so may affect your experience on via313pizzeria.rest. The following table summarizes the potential impact:

Cookie Type Impact of Disabling
Essential Cookies The website may not function properly. Online ordering, cart functionality, and secure login features may be unavailable or unreliable.
Analytics Cookies We will be unable to track website performance or understand how visitors use our site, making it harder for us to improve our services and user experience.
Functional Cookies Your preferences (such as your preferred location or saved order details) will not be remembered between visits, requiring you to re-enter information each time.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may see ads for Via 313 or related services on other websites more frequently.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. When we make significant changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a prominent notice on our website. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

Your continued use of via313pizzeria.rest following the posting of any changes constitutes your acceptance of those changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us:

Via 313

We aim to respond to all cookie-related inquiries within 5 business days.